Marketplace Strategies That Will Help You Reach More Customers

Reviewing latest industry trends

Photo by Stephen Dawson on Unsplash

Tools that can be used for reviewing industry trends include:

  • Google Alerts
  • Google Reader
  • Reeder
  • Feedly
  • PostRank

Managing updates of social media accounts

Photo by Austin Distel on Unsplash

Tools that can be used to manage social media updates include:

  • Hootsuite
  • Tweetdeck

Finding influencers

Photo by Maddi Bazzocco on Unsplash

These include:

  • Klout
  • Peerindex
  • Kred
  • LinkedIn sector skills

Understanding the search behavior of your customers

Photo by Christian Wiediger on Unsplash

There are a number of tools that can be used to understand customer search behavior. They include:

  • Google Keyword Planner
  • Google Webmaster Tools integration
  • Google AdWords
  • Google Trends
  • Ubersuggest
  • KeywordTool.io

Benchmarking of competitor sites

Photo by Myriam Jessier on Unsplash

There are a number of tools that you can use to conduct a competitor site benchmarking. These include:

  • Google AdPlanner
  • AdWords
  • Google Placement Targeting Tool
  • Similar Web

Understanding the overall effectiveness of your online marketing

Photo by Charles Deluvio on Unsplash

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Aaron Houghton

Aaron Houghton

Designing delightful user experiences & captivating user interfaces that produce explosive conversions.