5 Branding Secrets You Can Learn From Top Brands

Photo by Morning Brew on Unsplash

Branding your company may seem like a simple set of tasks. Choose a niche, a service or product to sell, a company name, a logo, business cards, a website and “Voila!” You are in business! It is true you can be “in business” with little effort. However, the level of success you experience will depend on whether you know — and use — fundamental, yet little known “secrets.”

Your understanding of these four secrets will catapult you ahead of your competition right from the start:

1. Your company’s values must be in alignment with your personal values

Photo by Riccardo Annandale on Unsplash

Your company brand represents you and all you stand for. You are going to spend many hours, days, months and years working in your business and representing your business. If your company is an accurate reflection of your personal core values, and not in conflict with any of them, the long hours you will spend working in your business will be much less stressful.

2. Your brand is created only in part by you

Photo by Brad Neathery on Unsplash

It is co-created by the public in how they view you. You have control over the message you send out about who your company is, what is stands for and what it promises. You have no control over how the message is interpreted by its recipients, your prospective customers. Your brand is also subject to the tides of public opinion.

3. Discovering, rather than simply imagining, who your ideal client is will determine your level of success

Photo by Isaac Davis on Unsplash

Crystallize your understanding of the customer you seek to serve. Fiction writers create a “back story” for each of their fictional characters before they write a word. They conjure biographical details about each character, describing what his life influences have been, which then informs his character. The author then literally “knows” how each character would behave in a particular situation and knows what his character’s response to various stimuli would be. As a business owner, you must “characterize” your ideal prospective customer in this same manner. This knowledge is necessary for you to craft products and services that your potential customer will respond to and buy.

4. The client is seeking an experience, not merely a purchase

Photo by Uriel Soberanes on Unsplash

Because of the vast number of choices available, consumers have become accustomed to expect a pleasant and desirable experience with any purchase. Consumers have been trained to believe that if they buy a particular product or service, which their lives will be transformed for the better, if even briefly.

5. Define Your Brand Strategy

Photo by Maarten van den Heuvel on Unsplash

Think of a brand approach as defining the limits of your procedure and the outline of your methods. Later, we will design the methods to make it happen.

Whether, and how soon in your company’s life, you master these fundamental secrets will be a determining factor in your enterprise’s success.

--

--

--

Designing delightful user experiences & captivating user interfaces that produce explosive conversions.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How To Build Customer Loyalty Programs That Drive Revenue

HubSpot vs Infusionsoft/Keap: which marketing automation tool is best for you?

10 Best Email Subject Lines for Sales

Tiktok Monetization

How to Exponentially Increase the Power of your Social Media

Exploring Dynamic Audio Insertion with TED Audio Collective and PRX Dovetail

Forging Your Future With Affiliate Marketing Success

TikTok Hashtags — How To Use Them To Get More Views

TikTok Hashtags

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aaron Houghton

Aaron Houghton

Designing delightful user experiences & captivating user interfaces that produce explosive conversions.

More from Medium

3 Simple Ways to Develop a Content Strategy for Your SmallBusiness or StartUp

3 Instant banner makers for your on-the-go advertising

3 Instant banner makers for your on-the-go advertising by Yogev Kimor

Why is Personal Branding Important?

How do you brand a small business?